I was passing through an Open Pantry the other day and noticed a kiosk. This kiosk wasn’t built to distribute high level information, it wasn’t built to show the powerful new product. It was built to register users to get a free pizza or beef jerky.
It quickly made me think of larger and more complex projects I’ve worked on that were missing, even the simpilest form of user generation. With the advent of social media and trying connect with the web 2.0 populous these are simple project aspects that cannot be ignored.
It’s a smart business model bending efforts of each project big or small to collect data, and you can bet that if your not offering data and user gathering on a digital level someone else will quickly setup a kiosk at Open Pantry.