I love everything that has to do with Harris Tweed, so it was with great pleasure and old school inspiration that I tackled this project. The main design goal was to make something as traditional as the Harris Tweed Brand seem right in a modern User Experience. I went with a pretty basic UI layout using big blocks of single strip, 4 up, 2 column blocks. The look is very minimal so the focus is less on the page design and more on letting the grittiness and textures of the tweed seep into view. The bright colors of the buttons are meant to be over powering attracting the eye through out the UX almost like climbing spikes helping you navigate through the long scrolling page. The type has characteristics of a digital magazine layout with large titles covering classic Harris Tweed script, mixed with a Helvetica Condensed with only about 3 variations of smaller point sizes.
The page has persistent navigation that would scroll with the user, being a quick means to navigate up and down the long page style.
I recently had the chance to do a rebranding exercise for a local Brewing company. I wanted to use design language that was campy enough to support a younger crowd while still leveraging the traditional look and feel of a classic import. The Logo Type works in both long and stacked formats and the Hero Label and Logo can be broken down from what would essentially be the beer label down to a postage stamp by infusing the antlers into the PB.
The Interface of the web site is styled using “metro” characteristics and on a grid system so that it can adapt well under various screen sizes.
I would love feed back from the beer connoisseurs.