I love everything that has to do with Harris Tweed, so it was with great pleasure and old school inspiration that I tackled this project. The main design goal was to make something as traditional as the Harris Tweed Brand seem right in a modern User Experience. I went with a pretty basic UI layout using big blocks of single strip, 4 up, 2 column blocks. The look is very minimal so the focus is less on the page design and more on letting the grittiness and textures of the tweed seep into view. The bright colors of the buttons are meant to be over powering attracting the eye through out the UX almost like climbing spikes helping you navigate through the long scrolling page. The type has characteristics of a digital magazine layout with large titles covering classic Harris Tweed script, mixed with a Helvetica Condensed with only about 3 variations of smaller point sizes.
The page has persistent navigation that would scroll with the user, being a quick means to navigate up and down the long page style.
Branding the Great Tree Environmental Group start up was a fun and noble project because anytime you have a group that wants to do good on a global scale by targeting youth and enforcing environmental responsibility great things are bound to happen.
The brand color palette is composed of bold but simple greens yellows and blues. The anomaly color was taken from ripe fruit. The logo and logo-type contain the silhouette of a tree but abstracted enough to express the complexity of nature while allowing for scalability in different formats.
#Branding #Design #Logo #Interface
The branding goals are pretty common: Create a flexible color palette that stands out in digital and in traditional formats, a logo system that can scale to the size of a building but still look good on a postage stamp, build a solid image base that is expressive of the user base while driving home the core missions statement inspiration and responsibility.