2014 is going to be a really good year for technology based wearable clothing. Take for instance CUTECIRCUIT. This company has been building LED clothing now for awhile and is just now starting to become mainstream enough that Mercedes has picked up on it.
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Wearable clothing technology has been out in the wild for some time but it has been encased in the avante garde and tech communities which have a higher adoption rate of technology.
In 2013 the “wearable” concept was really put in motion by wrist bands like NikeFuel Band, Jawbone, and FitBits. If you look at the group of people that these wrist wearables were targeting there is a marketing secret, in that “Athletes” bridge the divide. They are not completely avante garde but have passions for style, and they are not completely techy but they see a need for technology because it helps them compete.
Ok so without jumping into a Marketing Theory rabbit hole, as this is a short blog post, “Wearable clothing technology” is going to be hot… as it is the next evolution of the wrist wearable wave.
So I started thinking of places where we would see this outcropping of wearable technology and I came up with a really neat idea for a Basketball Jersey built on the Arduino LilyPad technology. Again nothing new as you would have seen in the CUTECIRCUIT link above ( I completely admire them by the way ) but I think unlike the CUTE CIRCUIT folks my idea for a basketball jersey has a more “mainstream” approach as the idea could expand into many different sports.
The basic idea would be to create a jersey that contained an accelerometer connected to an Arduino LilyPad. Which could detect specifically “jumping” at which point the Arduino would turn on LEDs contained in the jersey. If you think about it for a second the very idea of a player jumping to slam dunk a basketball or catch a football and to have their jersey light up with a pair of LED wings would be fantastic.
HERE IS A GREAT RESOURCE FOR BUILDING AN LED SHIRT:
HERE ARE MY MOLESKIN SKETCHES: