ReBranding – Porter Brewing Company – A mixture of GenY and Classic

I recently had the chance to do a rebranding exercise for a local Brewing company. I wanted to use design language that was campy enough to support a younger crowd while still leveraging the traditional look and feel of a classic import. The Logo Type works in both long and stacked formats and the Hero Label and Logo can be broken down from what would essentially be the beer label down to a postage stamp by infusing the antlers into the PB.

The Interface of the web site is styled using “metro” characteristics and on a grid system so that it can adapt well under various screen sizes.

I would love feed back from the beer connoisseurs.