ReBranding The Harris Tweed Digital Experience – Bringing an Old Brand Into The New World

I love everything that has to do with Harris Tweed, so it was with great pleasure and old school inspiration that I tackled this project. The main design goal was to make something as traditional as the Harris Tweed Brand seem right in a modern User Experience. I went with a pretty basic UI layout using big blocks of single strip, 4 up, 2 column blocks. The look is very minimal so the focus is less on the page design and more on letting the grittiness and textures of the tweed seep into view. The bright colors of the buttons are meant to be over powering attracting the eye through out the UX almost like climbing spikes helping you navigate through the long scrolling page. The type has characteristics of a digital magazine layout with large titles covering classic Harris Tweed script, mixed with a Helvetica Condensed with only about 3 variations of smaller point sizes.

The page has persistent navigation that would scroll with the user, being a quick means to navigate up and down the long page style.

DESKTOP + TABLET + DIGITAL MAGAZINE:
HarrisTweed_Interface_Desktop_Final

PERSISTENT NAV
HarrisTweed_Interface-Persistent_Nav

MOBILE
HarrisTweed_InterfaceMobile

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