Branding the Great Tree Environmental Group start up was a fun and noble project because anytime you have a group that wants to do good on a global scale by targeting youth and enforcing environmental responsibility great things are bound to happen.
The brand color palette is composed of bold but simple greens yellows and blues. The anomaly color was taken from ripe fruit. The logo and logo-type contain the silhouette of a tree but abstracted enough to express the complexity of nature while allowing for scalability in different formats.
#Branding #Design #Logo #Interface
The branding goals are pretty common: Create a flexible color palette that stands out in digital and in traditional formats, a logo system that can scale to the size of a building but still look good on a postage stamp, build a solid image base that is expressive of the user base while driving home the core missions statement inspiration and responsibility.